SEO Pirate - SEO and Search Marketing

Window film for Museums

2011-11-07T03:03:00.001-08:00

In Museums and galleries around the UK and across the world the ultraviolet from daylight can be a hazard to many of the materials found within these buildings such as important art and archival collections

Ultraviolet radiation from daylight is actually invisible to the human eye but the damage it can cause is huge. UV radiation can cause the fading of colour on certain items and can inherently damage fibres and polymers. Visible light and heat from the sun are responsible for approximately 50% of fade damage to any item that is exposed to it.

Because of this damage that sunlight can cause to the important exhibits it is essential that all naturally light museums and galleries use window films on their windows to block all unwanted sunlight and therefore filter the solar radiation, preventing any damage. Protection against sunlight is a must for museums, art galleries, libraries, and retail outlets for art, books, antiques, furniture, carpets, curtains and clothing etc. to help prevent any fading caused by harmful ultraviolent radiation. These harmful ultraviolent radiation which we already know can damage human skin, also have a similar effect on wood, paper, ceramics and other media, damaging them all. Once an item has faded or cracked because of exposure to ultraviolent radiation from the sun, it is then almost impossible to reverse the damage and return them to their original condition.
Building such as museums, Art galleries, historic homes, and many other archival settings have a need to protect and preserve furnishings, draperies, artwork, panelling and floors from the damaging rays of the sun. By applying window film to the existing window glass the museums and galleries can prevent the cause of deterioration of fabrics, furnishings and paint media the sun can cause without actually altering the external appearance of the windows or affecting visibility in any way.

If you feel window film isn’t the solution to help prevent further damage to items within a Museums or galleries then you should strongly recommend using Heavy-Duty Traditional Roller Blinds. In museums, art galleries and historic houses, where reduction of lux levels is a priority but where a tinted light-reducing filter is aesthetically or architecturally unacceptable, then roller blinds are the solution.

There are many suppliers of window films and window roller blinds who have a vast offering for the commercial requirements. Working with these companies Museum and gallery owners should determine the efficacy of several different films and roller blinds and select the one that best meets their requirements for completely blocking UV and reducing visible light to the desired level without altering colour values within their own museum.
Museum and gallery owners actually have a choice of either clear energy control window film instead of the normal window film or roller blinds if they also have a solar energy control issue. By using this type of window film means they can provide a more comfortable environment for their customers and employees while still protecting their valuable goods and artefacts against fading.

solar film | solar blinds | Window Film Suppliers

Safety First Aid Kits for Work

2011-11-07T03:01:00.000-08:00

Whether you work in an office, factory or on a shop floor you are going to be faced with hazards and risks in your workplace. It’s always best to be prepared to handle any kind of medical emergency either at work or at home. There is a wide variation in the contents of first aid kits based on the knowledge and experience of those putting it together, the differing first aid requirements of the area where it may be used, and variations in legislation or regulation in a given area.

Under the Health and Safety (First-Aid) Regulations 1981 employers are legally obligated to provide first aid equipment, medical facilities and personnel to ensure all employees can receive medical attention if injured at work. By having the right medical equipment you can save lives and / or prevent minor injuries becoming major ones. First aid kits may be basic or comprehensive. Ready-made first aid kits are commercially available from chain stores or outdoor retailers.

Work places need to be assisted to establish whether there is the appropriate level of first aid provision available. The minimum requirement in any work place is a suitably stocked first aid kit. First aid kits are a collection of first aid supplies and medical equipment for use in giving first aid.

Commercially available first aid kits available via normal retail routes have traditionally been intended for treatment of minor injuries only. Specialised first aid kits are available for various regions, vehicles or activities, which may focus on specific risks or concerns related to the activity.

The contents of first aid kits should be based on an employer’s assessment of their first aid needs. There is no mandatory list of first aid items to put in a first aid kit but the minimum items for a low hazard environment are:

•Sterile plasters
•Sterile eye pads
•bandages
•safety pins
•Sterile large wound dressings;
•disposable gloves
Additional first aid supplies such as scissors, adhesive tape, Slings, Cotton buds, disposable aprons and moist wipes may also be stored in a first-aid kit. However it is highly recommended that employers do not store tablets and medicines of any kind in the first aid kit.

So now the next question is how often should the contents of first aid boxes be replaced? Well all the first aid items in the first aid box needs to be regularly checked. Items that which potentially have a dated life should be replaced if they are have gone beyond their expiry dates.

For other items that don’t have dates then it is a matter of judgement, based on whether they are still fit for purpose. However you need to remember that if an item is taken from the first aid box that it is replaced with a fresh new one.

If you require a first aid kit or first aid supplies then try contacting Graft Workwear on 01903 755335.

safety workwear | Safety footwear | Safety equipment suppliers

Why Use a Card Payment Gateway

2010-08-12T02:21:00.000-07:00

A card payment gateway is an online payment solution. Card payment gateways are a way to process transactions online which involve credit and debits cards. Card payment gateways are an essential tool in the electronic transactional process between customers, business and the banking institutions.

So a card payment gateway acts as portal for the money to be transferred through when an online sale occurs using a credit or debit card. A card payment gateway is the equivalent of a physical point of sale terminal you find in most retail shops. So in essence a Card Payment Gateway provides website owners with the ability to collect and process credit and debit card payments over the Internet. So without a card payment gateway a website is not able to take any payments of goods and/or services which are purchased online.

The main benefits of a card payment gateway are:

Security compliant

Card payment gateways insure that you are safe to handle online transactions. The Payment Card Industry Data Security Standard (PCI DSS campliance) is a global standard covering the way in which card holder data should be handled. If a website is taking online payments then they need to be compliant with these PCI DSS security standards.

Card payment gateways protect both credit card and debit details by encrypting sensitive information, ensuring the information is passed securely between the customer and the merchant and also between merchant and the payment processor. Using a payment gateway means you don’t need to worry about meeting these compliance requirements as the card gateway provider will handle these security aspects for you.

Multi payment service provider support

Most card payment gateways will allow your website the ability to support multiple payment service provider (PSPs) and merchant accounts within a single implementation. This then allows the use of different PSPs for different commercial entities using the card payment gateway.

Instant payment

Using a payment gateway means Payments can be authorised in real-time guaranteeing the availability of funds. Funds are then automatically transferred to your account within 3 working days.

Easy integration

Most card payment gateways can be easy integrated into any website design meaning your website can become an eCommerce website with minimum effort and changes to your website.

Reduced Overheads

Card payment gateways save card processing time and free up resources to help improve your customer services. It means that fewer transactions need to be handled manually, or indeed require any manual intervention, hence freeing resources. Card payment gateways can also be expanded to use a recurring payments solution.

Convenience

By being able to take payments online means that you are able to take payments 24/7, 365 days a year from anywhere on the globe with any device with web access. By being able to process all sorts of credit and debit cards with a card payment gateway, you are increasing your customer base.

So if you are seriously thinking about turning your website into an eCommerce site or you want to build a website that can take online transaction then make sure you integrate a card payment gateway into your website.

There are many card payment gateway providers out there all offering different additional features. The best step is to research fully into this area and choose the best card payment gateway that best suits your website and industry.

Cannes Film Festival 2010

2010-04-26T07:05:00.000-07:00

If you are a movie lover then you would have heard of the annual Cannes Film Festival. However for all you people that don’t know about this famous film festive then let me enlighten you. The Cannes film festival was originally founded in 1946 and is one of the world’s oldest and most prestigious film festivals.

The Cannes film festival is a private ordeal that is held annually in the French town of Cannes in the south of France. The venue in Cannes for this popular event in any movies lovers’ calendar is the Palais des Festivals et des Congrès.

The Cannes film festival has always been seen as a reflection of its era. The festival is a showcase filmmaker’s talent in respect to all tastes and play homage to all contributors to the birth and distribution of films.

At the core of the Cannes film festival is the passion for motion pictures, the discovery of new talents, the enthusiasm of festival-goers and professionals from around the world. This years Cannes film festival will take place from 12th to 23rd May 2010 with the official selection being announced in mid-April.

Cannes 2010, which is now in its 63rd year, will be headed by Tim Burton, the film director famous for classic movies such as Edward Scissorhands, Beetlejuice, The Nightmare Before Christmas and more recently Alice in Wonderland. Tim Burton is officially this years Jury President.

Over the years, the French Association of the International Film Festival has tried to evolve the film festival in Cannes whilst still retaining its prestige. As we know the film industry is constantly changing its boundaries. Because of this the film festival does not wish to simply coast along on the prestige of its name, but wants to be as pioneering as the industry it represents.

Upon accepting the invitation from Gilles Jacob and Thierry Frémaux, Tim Burton was quoted as saying: "After spending my early life watching triple features and 48-hour horror movie marathons, I’m finally ready for this. It’s a great honour and I look forward, with my fellow jurors, to watching some great films from around the world. When you think of Cannes you think of world cinema. And as films have always been like dreams to me, this is a dream come true."

We don't yet know which film and film-makers will be competing at Cannes 2010 but it looks set to be another great showcase of high calibre directorial talent. I can’t wait for the red carpet to be laid, the show to begin. Lets see who walks away with this years coveted Palme d'Or.

If you wish to be kept up to date with what is going on at the Cannes 2010 film festival than Indie Movies Online will be providing coverage for the duration of the 2010 festival. Indie Movies Online provide free movies online.

Being Organised is the Key to Success

2010-04-26T06:53:00.000-07:00

Our world is developing and evolving quickly and today we live in a fast moving information age. The flow of information is moving so fast that at times it seems impossible to keep up. People are rushing around, our work load is usually overbooked, there are not enough hours in the day and everyone appears stressed.

Let’s face it in the real world some things we have no control over, but we do have control over how we manage these things either at home or at our place of work.

Benjamin Franklin once said “By failing to prepare, you are preparing to fail.” By getting your life and work in order will help increase your sense of self-esteem, confidence, and pride. Better organisation will help you to reach your goals in life and in time help you become an extremely successful person. Without some form of organisational structure your life could become chaotic and your days could be full of stress.

Surely we all want to make our lives easier so it is advisable to take some time to get organized! The best way to do this is by using a day planner / personal organiser ( Terminplaner - hee hee i'm in the process of learning German). These are usually small (ish) portable folders / books which usually containing a diary, calendar, address book, and other sections which help you to organise your time and information. Digital day planners / personal organisers and online organisers are also available.

Day planners / personal organisers are the perfect tools to help people organise their busy schedule, keep track of upcoming events, and maintain a list of ongoing tasks they need to accomplish. Some day planners even contain useful other items such as maps, magnifying glasses, telephone codes and notepaper.

The most famous branded (and in my opinion the best on the market) day planners are those made by Filofax. The name Filofax has become synonymous with personal organisers and its brand name is now generally used to describe all types of personal organisers / day planners.

There are many advantages to getting yourself organised that include reduced stress, saving time, and working more efficiently. It is even economical to make sure you are organised. By taking the time to plan and organise your life or work, you'll end up saving time and/or money. Generally for me I find that since I have used a day planner I can better manage my time (work and social) and prioritise all my daily tasks. In my mind things now seem to fall into place when working within deadlines and limits. I have managed to achieve more balance in my life.

Also I just want to finish by saying that by becoming more organised does not mean that all the spontaneity and fun of life goes away. In fact I have found that it actually increases my ability to accomplish more and enjoy my life to its fullest.

So go get organised and take one more step towards your goals.

Who is Jason Smith

2010-01-12T07:09:00.000-08:00

Have a look at the SEO Pirates alter ego website. By day the SEO Pirate and by night plain old Jason Smith. The Jason Smith website has even more information and tips on search engine optimisation ( SEO ) and search marketing. The Jason Smith website even has the Jason Smith Blog where i can continue my rantings about the SEO world and the world in general.

Free Streaming Movies Available Online

2010-01-12T07:01:00.000-08:00

In today’s fast moving online community you can now watch free movies online. There are copious amounts of websites available online all promising movies for free but most of these websites are highly unreliable and a lot of them are highly illegal too.

However there is a small handful of legal websites out there which do offer full movies which can be watched for free. In times of recession people cannot afford to go to the cinema or down to their local movie shop. So instead they turn to websites which allow them access to a range of free films. So every cinema fan stuck at home is actually able to watch their favourite movies in just a few clicks.

When visiting online movie websites all you need to do is use your common sense. If the movies available have just been launched at the cinema then you will know that the website potentially has no legal rights to stream that film so don’t watch it. A few websites however so have a library of movies that they are legally allowed to stream and so watching these movies online is totally reliable and safe.

The benefits of websites that offer streaming movies are that the quality of the pictures is very high and crystal clear. The main advantage in watching these movies is that they are free and instantly available. For those people that are interested in older movies which they may not be able to find in the video shop then these people should be able to watch them online. However there are still some people around the world who have very little knowledge about these online streaming movies or they feel they are all illegal websites.

However this is not the case as there are a select few websites that can offer these services for free. The way these fully legal websites work is that they pay for a license for all the feature films they stream. So by watching a movie on these websites you are actually helping to support filmmakers because the websites pay royalties to the filmmakers.

These free online movie websites are also a great source of news, features and reviews about new and old movies.

So what you waiting for, there is a whole library of free movies ready for you to browse and watch.

One website which is recommended is Indie Movies Online who are associates with the UK Film Council and IFTA. This streaming movie provider hosts and delivers loads of full free movies both legally and safely.

La Manga Luxury Holidays

2009-12-22T08:48:00.000-08:00

La Manga del Mar Menor is a resort town in Murcia, southern Spain and its name means the Sleeve of the Minor Sea. La Manga (the sleeve) refers to the geographical formation which now identifies the coast of Murcia as a tourist resort. La Manga stretches along approximately 24 km from Cabo de Palos to the Punta del Mojón.

La Manga is home to the largest salt water lake in Europe known as the Mar Menor. La Manga is a holiday destination for people from all over the world and La Manga is one of the world’s great luxury holiday resorts in Southern Spain.

La Manga is an exotic luxury location on the Mediterranean that's just brimming with things for tourists to do. La Manga has a range of hotels, shops and bars, museums and over 25 miles of beaches.

One of La Manga’s top resorts is The La Manga Club. The La Manga Club is a five-star 1,400-acre luxury resort in La Manga. Accommodation in the La Manga Club ranges from a luxury hotel to self-catering apartments and villas.

If you are interested in a La Manga or a Holiday in the luxury resort of Forte Vilage then contact Design Holidays on 01444 87 2200

Avoiding Canonicalisation

2009-11-24T01:23:00.000-08:00

One of the biggest problems the SEO Pirate comes across when optimising websites is canonicalisation. Canonicalisation is a duplication problems. Canonicalisation occurs when a website is able to be accessed via both www.XXX.com and XXX.com, in severe cases this can cause the search engines to effectively index two identical copies of a website. Canonicalisation is a serious SEO issue that is often overlooked during the web development process of a website.

As you know, Google may penalise you if there are other websites that have the same content as you do or you have the same content on several pages of your website. By not being aware of this issue, many websites are potentially damaging their positions in search engines by failing to avoid canonicalisation of their websites url. Canonicalisation will have a negative impact on your search engine rankings, because linking websites may use different url paths to your homepage, which means that www.XXX.com and XXX.com will accumulate their own PageRank or TrustRank level.

To get around canonicalisation, the most effective way is to use the 301 redirect to the www.XXX.com version of your website. In some cases this might not be possible so here you can use the rel=canonical tag. If that fails try using Google Webmaster Tools to set the preferred domain to www.XXX.com.

The Future of Social Media

2009-11-20T07:37:00.000-08:00

As Part of the National Endowment for Science Technology and the Arts (NESTA) Silicon Valley comes to the UK event programme, NESTA got a series of guests to discussed the future impact of social media.

The guest speakers included Stephen Fry; Biz Stone (Founder and Chief Executive of Twitter) and Reid Hoffman, (Founder and Chief Executive of LinkedIn).

The program runs for over an hour but is well worth watching.

www.nesta.org.uk/assets/features/social_media_with_stephen_fry

The SEO Pirate on Twitter

2009-11-20T06:15:00.000-08:00

Follow the SEO Pirate on Twitter to get even more information and tips on search engine optimisation ( SEO ), search marketing, link building, online marketing and general ranks about the world.

http://twitter.com/SEO_Pirate

DIY SEO

2009-11-19T04:05:00.000-08:00

The SEO Pirate has recently just brought a new ship that needed a lot of work done on it to add to my fleet of ships. To be honest I – the legendary SEO Pirate - have been drinking too much grog and watching too many ship development programs on that’s picture box they call TV. I felt that I could easily fix up a run-down ship and make some gold coins from it.

My plan was to do most of the work myself to try to cut corners and save money. This way I would get maximum return with minimal investment. Simple logic hey, how hard could it be? Surely with a little bit of research on the web and in text books, several visits to DIY shops and some serious elbow grease I could be have myself a little treasure chest.

Many business owners take this view also when it comes to SEO. They feel the can just do the SEO themselves (DIY SEO). With the vast number of books, websites and forums available to them and by utilizing their existing resources they can optimise their own website. The SEO Pirate agrees that most people out there can do just about anything they set their minds to; so I have no doubt they could do SEO themselves.

But, and this is a big but, DIY does not always have the desired effect; in fact it can make things ten times worst. This advice comes from bitter experience; I have come to learn that I was not born to yield a hammer and a drill. OK my experience is based on my poor skills as a bidding ship developer but the lessons learned and the mistakes made can be applied to SEO. I personally think I should stick to being a Pirate, that’s what I’m good at.

To do SEO yourself on your website may seem like a good idea that will save money, but the truth of the matter is that unless you are an expert in this field you may actually end up doing more harm than good. The search engines, Google in particular, are extremely sensitive when it comes to white hat and black hat SEO techniques and one slight mistake may cause your website to be permanently blacklisted and condemned to Davy Jones’ locker at he bottom of the ocean.

Let’s be honest if our car breaks down, do we roll up our sleeves, pop the bonnet and do it ourselves? If there is a leak in our sinks, do we go out and buy a book on plumbing. How about if you pulled a muscle in your back and you needed physical therapy, would you “just do it yourself?” Probably not?? Well I hope not??? So then why do companies try to design and market their website themselves? The reality is that we all pay for things all the time that we could do ourselves. The reason most of us do this is because we don’t have the time to do it. By paying for the service we can almost guarantee it is done correctly and in a faster time.

Knowledge initially of this specialized field of online marketing will need to be acquired which again will take up a lot of time for research. Books on the subject and SEO commercial software tools will need to be purchased. SEO software tools are essential pieces of software for an effective SEO campaign and will allow companies to analyze their website traffic, research keywords and track their ranking and links to your site.

These pieces of software vary in cost but don’t come cheap. Additionally to do SEO yourself, a company will need to have an intimate knowledge of their website, how it works, the HTML code and possibly any scripting languages that the website uses, like PHP.

We all have busy schedules; especially swashbuckling company directors, so we have just touched upon one of the main reasons why DIY SEO is such a hard task to undertake. There just isn’t enough time in the day to manage staff, respond to enquires, write business reports, send out quotes and manage your financial accounts.

Time is money so can you afford to spare some of your precious time to an ongoing and ever developing SEO campaign. You have to really consider how valuable your time is worth. By spending your time doing SEO means you can’t be doing other things – like running your business in general – so you could actually be losing money by doing the job yourself. Money is a renewable resource… but once you’ve spent your time, there’s no way to get it back.

If you feel that you do have the time and enough website expertise then you may be willing to put in the time and try doing it yourself. If that is the case then the SEO Pirate says gets cracking on an SEO campaign for your website.

However the SEO Pirate has a caveat here which is the fact that just because you CAN do SEO yourself doesn’t always mean you SHOULD do it. SEO is a specialist online marketing technique and attempting to do it could delay the inevitable and allow your competition to gain an edge on you.

The SEO Pirate would like to just point out that no matter how good you think you are at SEO an SEO firm will always be able to do a better job. A fact that runs true in most industries; a professional job is superior to that of an amateurs. However ultimately the choice is yours to make but I would have to feed myself to the sharks if I didn’t strongly recommend you use a specialist SEO company.

Link Building for SEO

2009-11-19T01:13:00.000-08:00

Captain Google still sees link building as the best and most effective SEO method that can help a website rank highly in the search engine results pages (SERP's).

Link building is a natural SEO technique that involves researching, requesting, and submitting links from external websites with the intention of increasing a webpage's position in the search engines.

The SEO Pirate believes that link building is the critical element in achieving a good natural search engine position. On a basic level, the more quality backlinks you can get to link to your website, the higher your website will rank in the search engines. Link building is that important in SEO that the SEO Pirate will go so far as to stick his neck out and say it is virtually about 70% of the entire SEO process and if i am wrong you can make me walk the plank.

In the mind of the SEO Pirate its only logical that the search engines take the number of links pointing to a particular website into account when ranking these websites in their index. A link to any website is seen by serach engines as a vote of confidence toowards that web site. It's a simple concept really the more votes you have the higher a serach engine will place you in its search engine results pages (SERP's).

There are hundreds of ways to build links to a website. The key to link building is quality and relevance. The quality of the backlink depends on the content of a particular website which is linking to your website and its PageRank. One of the most significant factors in determining the quality of a link is its relevancy to your website.

Do not let Captain Black Hat take over your link building campaign and encourage you to use link farms or employ huge link exchange programs. Make sure you do your link building naturally and ethically. You don’t want to generate 100 links in a day, whats natural about that?? If you listern to Captain Black Hat and his unethical black Hat SEO link building techniques then your website could be penalized by the search engines and you will be placed in davy jones locker, never to be found by the internet community again! A lost ship at the bottom of the ocean.

One of the main reasons why many website owners are the hunt for some shortcut options to link building or erroneous black hat link building methods to increase there serach engines positions is becasue most of them do not have the time and the endurance to carry out a genuine link building campaign.

To promote your website you MUST only use ethical SEO link building techniques. The SEO Pirate has to be very clear about this in terms of link building. Please Please Please only use ethical SEO link building techniques. Also the more link building that you can carry out, the more your website will move up the search engine rankings for you targeted keywords.

Link building can be a time consuming and at times tedious process. However it is a necessary evil if you want to have a successful website. If you feel you need to indulge in a link building campaign for your website (and trust me you do) then don’t go out there and start buying links from companies. Use a professional SEO agency to carry out an ethical SEO link building campaign on your behalf. The SEO Pirate recommends using this online marketing company.

Tips to Help You Search Better

2009-11-18T15:50:00.000-08:00

If you need to search the seven seas for something then the SEO Pirate suggests listerning to Buccaneer Matt Cutts tips on better methods of using the search engines to find exactly what you require. Take it away me Hearty!!!!!

Google still rules the seas of search

2009-11-18T01:19:00.000-08:00

According to a search report by comScore, in September of this year (2009) Google had 65.4% of the search market, Yahoo 18.0% and Bing continues to rise with 9.9%. An interesting fact that has come out of this is that Yahoo is actually slowly losing a piece of its share. Both Google and Bing have taken a even part of this share.

The SEO Pirate is showing you this just to explain to you lily-livered website owners out there why us SEO consultants always target Google (and talk about them mainly) in our SEO campaigns. Until Bing and/or Yahoo step up there game, Captin Google will continue to rule the seas of search.

The Future of Google and the Internet

2009-11-17T06:42:00.000-08:00

Google CEO and chairman Eric Schmidt was recently interviewed about the future of the internet. Speaking at the Gartner Symposium in Orlando. Mr Schmidt claimed that in five years time the internet will be a "radically different" place.

Mr Schmidt said the future of search will be real-time information and the speed of the internet will become much faster as well. He said the internet will be largely dominated by social media content.

Schmidt goes on to say that the internet will shift more towards user-generated information and that learning to rank this content will be the ‘challenge of the age’.

Its a long interview but the SEO Pirate feels it will be well worth watching.

Happy viewing me hearties!

The Potential Pitfalls of Ecommerce

2009-11-17T04:27:00.000-08:00

In recent years SEO Pirate has witnessed a massive growth in the use of e-commerce by both consumers and businesses. However i want you all website owners to be aware that trading your products and services online using an ecommerce online shop does not always guarantee success.

To have a successful ecommerce online shop generally revolves around driving the right traffic and making shopping easy and secure for customers. This sounds as simple enough concept but you would be surprised how many online ecommerce vendors are getting it completely wrong. Now I’m sure there are many problems specific to all most companies out there that develop their own ecommerce solutions. However there are some common problems and pitfalls which e-commerce website owners can face.

Lack of Planning

By fully understanding what you want to achieve, setting clear goals and not rushing a ecommerce design and continued development means you can lower chances of any issues in the future.

Lack of Search Engine Optimisation (SEO)

People feel that an ecommerce online shop is much like running a retail store on a Main Street. Once they build the shop and open the doors the business will naturally come because people will see the shop and visit it. However just because you know about your website does not mean that others are aware of it or will even be able to naturally find it on their own. SEO Pirate knows that people use search engines to fine websites so if your website is not ranked highly in the search engines then you will not receive a steady flow of passing trade. You need to consider how well you website if optimised form the very beginning to make sure that people can find you.

Poor Website Navigation

Once they have found your website visitors want to be able to get to the product or information they require in as little steps as possible and with the less effort on there part. Having poor navigation on your website is like driving a car without a map through an area that you’ve never visited before. Unless you have an incredible aptitude for finding your way around, you’re going to get lost.

Make you navigation easy, clear and simple to use otherwise not only will visitors have difficult finding their way around, but they will become extremely frustrated and leave. In a recent Harris Interactive survey 40% of the people questioned cited that poor navigation was the biggest complaint about ecommerce websites they had visited online.

Poor Content

The quality of the content on a website will create an immediate impression and also ensure that customers keep returning. Ensure text is easy to read, clear and provides accurate information. Customers will be put off by out-of-date or incorrect information. People expect the content of website to constantly be changing so that it isn’t static and dull. Fresh content is also great for search engine indexing.

Online Shopping Problems

Once the visitors decide to buy from you, the checkout procedure must be as seamless, quick and simple as possible. It is estimated that around 75% do not complete the shopping cart process because of slow or unclear checkout processes. Also make it plainly obvious for the visitors how they buy form your website. Don't make visitors search for a checkout button, or use icons that are difficult to interpret. Use strong calls to action and clear directions to make the purchase as easy as possible.

More than a decade into e-commerce, online consumers have become increasingly savvy and will not put up with experiences that do not live up to our expectations. Any companies doing business online must pay attention to their customers’ needs and experiences during the buying process to help them to succeed.

If you can eliminate the common pitfalls of ecommerce then you will be able to retain more customers on your website, increasing both customer loyalty and profits. If a website owner does take this advice on board then the SEO Pirate encourages all employees to mutiny and make them walk the plank!

If you would like an ecommerce website developed or you would like your current ecommerce website optimised and marketed online more effectively then please contact WPM Internet.

Ahoy there SEO lovers the SEO Pirate has Arrived

2009-11-17T02:32:00.000-08:00

Arr, me hearty SEO information seekers,

Welcome to the SEO Pirates very first venture into how i can help you find some internet Booty from using my very special SEO treasure map of information.

With this new insightful blog this gallant SEO Pirate plans to be swashbucklin' and carousin' on the good ship SEO to help you tackle the high seas of Search Marketing.

I plan to help all you Landlubbers, Scallywags, Gentlemen o' fortune, Buccaneers, Mutineers, Lasses and Wenchs all the of pieces o' eight you can get your hands on from using Search Marketing.

And shiver me timbers i also promise to stop talking in this silly Pirate voice

Yo-ho-ho man the sails and lets set sail